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Twitter is not just for social. Twitter’s biggest value is finding out what’s happening in your world in real time. Co-founder Jack Dorsey describes it “as an information utility”, a personal news service as much as a social network. Twitter messages are 140-character ‘tweets’ sent to groups of followers. With over 100 million active users, Twitter reportedly made about $140 million in revenue last year. Twitter Co-founder Dorsey, said advertisers were proving willing to pay to promote their tweets, accounts and trends. An expected market float could value the company at around $8 billion. – Reuters
YouTube, acquired by Google in 2006, has hit the 4 billion worldwide views per day mark. The site has been recently redesigned, so it is easier to find your favorite wild stunts, amateur music artist, or how to video. With high profile names like Madonna and Jay-Z, now having their own YouTube ‘deals’, and running ‘graphical display ads’ alongside video, the company is monetizing more of its specialized content. No reason why your organic video can’t be the next YouTube sensation, right? www.wurlwindsolutions.com
A testament to the power of your voice via social media to influence policy: Reuters reports that Lamar Smith, U.S. Rep. (R), chairman of the House Judiciary Committee, and Texas Congressman whose proposed Stop Online Piracy Act (SOPA) prompted dozens of websites to go dark or run protest messages this week said Friday he is pulling the measure from consideration “until there is wider agreement on a solution.” www.wurlwindsolutions.com
If disaster strikes, do you have a robust Business Continuity Plan in place? These five simple steps can limit headaches and keep your critical operations functioning in the event of a disaster or other catastrophic risk. 1) Get executive-level support and obtain resources for the BC plan. 2) Indentify your critical business requirements and maximum tolerable downtime, or MTD. 3) Determine recovery speed and recovery time objective, or RTO. 4) Identify gaps between MTD and RTO for each operation, negotiate solutions, and consider investing in additional resources. 5) Maintain the BC Plan by revisiting regularly as your business shifts and/or expands.
Are you ignoring existing customers for the sake of acquiring new ones? Don’t let repeat business suffer. Loyal customers will advocate for your brand and drive referrals, so remember to keep them happy. Best practice is to maintain a detailed database listing products and service preferences and implement segmentation software to create and deliver timely marketing messages based on their needs. For strategies to keep lifelong customers contact Wurlwind Solutions today at 1-866-907-6161 or visit us on the web at www.wurlwindsolutions.com
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The Digital Revolution is here to stay and business owners are increasing their investments into digital marketing technologies. Yellow pages, mailing lists, and cookie-cutter responses are all outdated. It’s now about Inbound Marketing: providing content to people who are actively seeking it. Analytics prove that unique messaging tailored to your market segment works best. Wurlwind Solutions offers successful strategies to digitize your business. Call us today for a no-fee consultation at 1-866-907-6161 or on the web at www.wurlwindsolutions.com
How can small business convert Facebook ‘likes’ into paying customers? Selling products and services using Social Media is relatively simple. Solve your customers problems in a way that is creative: start the conversation. Provoke critical thinking: probe for any reaction that engages a potential customer. Take action: provide channels to solicit a response and qualify your customers as leads. For more Social Media Strategies and Comprehensive IT Support contact Wurlwind Solutions at 1-866-907-6161 or on the web at www.wurlwind.com
Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S. Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already oppose SOPA and PIPA. The Senate will begin voting on January 24th. Please let them know how you feel. Sign this petition urging Congress to vote NO on PIPA and SOPA before it is too late. Choose Wurlwind Solutions for all your IT needs.
What happens in Vegas at the Consumer Electronics Show stays in Vegas? Nope. Snookie, Justin Timberlake and Will-i-am will bring it into your living room. This year’s themes are Power and Mobility. Some of the newest unveilings are thin OLED TVs, Ultra-books, and a Facebook version for your Mercedes. And we can look forward to water-proof iPhones! Follow Wurlwind Solutions on Facebook and Twitter to get the latest technology news. www.wurlwindsolutions.com