Pinterest is the newest Social Media Sensation.   One of the latest players to hit the Social Media landscape, Pinterest is fast becoming ‘the next hot property’ on the Internet, and a favorite for brands and consumers alike.   But you already knew that if you followed The Elf on the Shelf (children’s book doll) escapades posted faithfully by naughty-and-nice parents during the recent Holidays.  Pinterest is a sort of online filing system that allows you to mark or catalogue your interests (pin), collect them all in one place (digital pinboard), and engage with postings that inspire you (repin).  The site is by invitation only, yet traffic in December had reportedly increased 40 times since the previous six months. The site’s popularity is driven by people’s fundamental needs to collect, organize, and connect.  However, Pinterest is not only for stay-at-home moms and design buffs; businesses like Real Simple, use the website to introduce their products to new audiences.  In October Pinterest received a $27 million infusion from the venture capital firm Andreessen Horowitz.  What’s your Pinterest? www.wurlwindsolutions.com