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Too often businesses think that web design is simply hiring someone to build a web site and then a flood of customer orders start coming in.
This couldn’t be further from the truth. In fact, we think most businesses know this yet are stuck in neutral because they don’t know how to piece the puzzle together. Therefore, once their website is complete, they publish it and forget about it. Big mistake.
Here are some best practices for a successful site:
- Develop a strategy that answers questions like, “What’s your message?”, “Who are you talking to?”, “What is it that you want the customer to do and when?”
- Publish a well written site.
- Choose a nice and simple layout. Our experience has taught us that most people use computers that are about three (3) years old. Therefore, if your site has too many gizmos, gadgets and flash animation, then it’ll take forever to load.
- Search engine optimization. Ranking high in organic search results is essential to meeting new customer through the Internet alone.
- The ability to follow-up with the contacts you’ve made through your site and the Internet.
At WURLWIND Solutions, we work with companies who have already launched sites but feel they need a facelift or a better online strategy. We conceptualize, design, launch and maintain your Internet presence.
Probably the most overused and most misunderstood term used these days.
So, here’s our take on the topic. Branding is about building a positive experience in your customer’s mind which then makes your business THE ONLY solution to their problem.
WURLWIND Solutions has a team of marketing strategists and thinkers who have real-life experience building successful brands. We’ve also seen our share of good brands that went bad because management didn’t really understand their brand and didn’t let it permeate throughout the organization. With WURLWIND Solutions, we develop multi-step multi-media integrated web strategies so your web content reflects other marketing initiatives your business may be involved in.
WURLWIND Solutions… The only choice for IT support.
We offer no charge initial consultations and on-site demonstrations.
You’ll see the difference.
305.359.5391 Main – 866.907.6161 Toll Free